With the marketing automation tools available within a FileMaker solution, your team can spearhead email campaigns, integrate analytic tools, and prioritize the customer experience.
Streamline Marketing Efforts
Consistent communication with prospects and customers is a critical part of expanding your operations. That’s why marketing automation software has become essential for growth-oriented organizations looking to gain a competitive edge. Whether you have a marketing team of one or 100, a FileMaker solution can help you manage these customer relationships and save time by automating emails and social media management. With its built-in features, FileMaker can simplify the complexity of outbound client communications.
A FileMaker solution can send automatic emails when trigger actions occur. For example, when purchases are made, a digital receipt can automatically be sent. Account statements can be sent with a reminder a week before they are due. Quotes can be submitted to clients as soon as they are completed. All of these are designed to save your marketing and sales teams time on repetitive tasks that can be completed just as well by a computer. That way, your organization can focus on maximizing the customer experience in ways that can’t be automated by a computer.
When you send out manual emails with invoices, account statements, or private data attached, you’re increasing the likelihood of an accidental security breach occurring. Sending emails in bulk makes it easy to inadvertently violate the privacy regulations that dictate how your organization must securely communicate with clients. To proactively prevent these problems, the FileMaker platform allows for direct integration with the marketing services you already use. By integrating the strengths of other marketing tools, you can maximize your organization’s security and regulatory compliance.
One Solution For All Of Your Marketing Tools
If your team already uses a variety of marketing automation tools, a FileMaker solution won’t make any of those tools any less effective. A customized FileMaker solution works seamlessly with your existing tools to make them all the more powerful. FileMaker automatically synchronizes lists and opt-in choices in real time, so you don’t have to worry about having to refresh or enter data manually. With a single unified FileMaker toolset, your team can focus on mastering one solution while still being able to leverage the latest options in the marketplace.
If you’re interested in exploring how FileMaker can integrate your existing marketing tools to facilitate client communication, contact our team today to get the conversation started.