Poor HubSpot adoption isn’t a training problem. It’s an ownership problem.
A good CRM can make the right behaviors easier, but you still have to decide what good usage looks like, who owns it, and how it will be measured.
Entries by Mark Richman
The AI Industry has a ‘Jack and the Beanstalk’ problem
If your process and data don’t change, the results you see usually won’t, either, no matter how advanced the technology might be.
Friction in Operations robs you of value. Custom solutions close the gap.
Whether you believe it’s true or not, your business is simpler than you think. Strip away the org charts …
Win in 2026 by planning now: What’s holding you back?
Whether it’s good stress or bad stress, November and December always seem to introduce an extra dash of chaos. You’re trying to close the year while wrapping up projects, meeting annual goals, and juggling holiday and family commitments. It’s also budgeting season. Due to a variety of marketplace factors, many of us will be trying […]
AI is a tool, not a trend: Our philosophy on responsible adoption
With so many headlines about artificial intelligence, your colleagues, team members, and clients are probably asking about your AI strategy. For many organizations, these questions create urgency, especially when so many software vendors and experts are sending the message that “if you’re not using AI, you’re already falling behind.” At Skeleton Key, we’re excited about […]
How custom software puts you in the driver’s seat
Whether you’re a business owner, operations manager, or team lead, you probably didn’t go into your role simply to follow someone else’s roadmap. You have a vision for how to achieve success, and you’ve built a team and made a plan to fulfill it. Doing so means maintaining a certain level of control over how […]
Escape the trap: Overcoming inefficient tools and processes
In three decades of helping organizations overcome technology and workflow issues, I’ve seen a recurring pattern. Teams can become trapped by processes and tools (especially software) that hinder growth and efficiency. These platforms or workflows start out as benefits but evolve into constraints. Yet despite mounting evidence that these systems are liabilities, many leaders are […]
From ‘hourly’ to ‘unlimited’: A better approach to software support
This is the second blog about our updated (as of June 2025) approach to pricing for development and support. You can read the previous article here. Billing by the hour for basic technical support can be lucrative for custom software developers, but we’ve seen that hourly-rate billing also generates something unexpected and undesired: Silence. Because […]
Why we’re changing our pricing and support strategy – and why that’s good for your organization
Talking about pricing is awkward. Most people and businesses don’t like to do it. Part of what has made us successful as a company is that we don’t shy away from tough conversations, and that includes talking about how we price our services. We’ve traditionally used an hourly-rate model for custom software development projects. That […]
Custom application development costs: How to talk about budget
Given the complexity of custom application development, you might think that the toughest parts of the process would be the initial prototyping, testing, or fixing bugs. In our experience, however, that’s not usually the case. It’s actually the conversation about the project budget that is most difficult. Custom application development costs can vary by orders […]
