How custom Mailchimp® integration improves the way you communicate
How does Mailchimp help my organization?
Good digital marketing and communication tools are a must-have for businesses today. Reaching clients and stakeholders with important news, special offers, and information is critical to maintaining a competitive advantage – even more so today when mobile devices are a key part of how people shop, work, and communicate.
Mailchimp® offers marketing and commerce tools designed to help support organizations as they launch, build, and grow. Specializing in email, SMS, and marketing analytics solutions, as well as a range of AI tools, Mailchimp is one of the most popular digital marketing platforms available today.
Integrating Mailchimp with custom software applications is easy thanks to its API and suite of developer tools. Skeleton Key helps clients implement custom Mailchimp integration in order to keep subscriber lists up to date, integrate with existing off-the-shelf and custom CRM software, and communicate more effectively with customers and stakeholders.
What are some use cases for custom Mailchimp integration?
Integrating CRM data with marketing tools, seamlessly and securely, is critical to doing business today. You can’t afford the time required to manually keep contact lists updated — and trying to do so can create compliance and data-quality issues.
We’ve created a module that integrates with the Mailchimp API, allowing custom software and Claris FileMaker databases to communicate with Mailchimp and perform a range of actions, including:
- Listing current marketing campaigns
- Managing and updating subscriber lists
- Processing opt-in and opt-out requests within your custom software, without having to switch over to Mailchimp’s UI
All of this, and more, can be managed behind the scenes.
At Skeleton Key, our team works with you to determine what business logic you need – for example, what actions should trigger a subscription to an email list or an opt-out / unsubscribe request in Mailchimp. Once this has been defined, the actions will take place without manual interaction. FileMaker communicates via the Mailchimp API.
This makes it easy to use a custom solution tailored to your needs – without sacrificing the ability to use best-in-class marketing tools.
For example, a school or college might want to add students to a specific email list for notifications when those students enroll in a course. This type of logic can be defined and implemented within the school’s custom enrollment management system, making it easy to reach specific audiences with the right messages at just the right time.
Similarly, suppose a business wants to target buyers of a specific product or service with a special promotion – again, we can help you implement the custom logic needed to recognize those cases and manage the email lists accordingly.
These are just a couple of possible use cases. In short, if there’s a capability in Mailchimp we can access via the API, we can tap into it so that your custom software solution can take advantage of those features.
What are the benefits of custom Mailchimp integration?
- More effective communication: Add powerful communication capabilities and manage your audiences within a custom solution
- Save time and manual effort: Your team doesn’t have to switch between multiple spreadsheets, tools, or applications to manage mailing lists, subscriptions, and communication.
- Work in the way that’s most efficient for your team: Custom software puts you in the driver’s seatby allowing you to have tools designed specifically for how you operate. Custom Mailchimp integration allows you to do even more within your custom application.
Custom business solutions built on the secure and reliable Claris FileMaker platform are trusted by tens of thousands of people every day, across a wide range of industries — including healthcare, construction, retail, education, and the public sector.
How do I get started with custom Mailchimp integration?
Our API library provides a solid foundation for integrating your software and data with Mailchimp, as well as many other common business solutions like HubSpot and QuickBooks – creating a secure, seamless flow of information across your operations.
Book a consultation with us today. We’ll discuss your marketing and communication needs, understand your challenges, and build new solutions that will help you be more efficient and successful.
Mailchimp® is a registered trademark of The Rocket Science Group.
